Page 50 - LPG July 2018 Newsletter

50
The Luxury Report July 2018
Luxury Products Group
DISPLAY MERCHANDISE
QThat Comes To Life
Now that we are bringing the merchandise to “center stage” how do we keep
customers interested in continuing their journey through the showroom?
A. THE DAYS OF HAVING STATIC DISPLAYS ARE OVER. TODAY’S CUSTOMERS HAVE ALREADY RESEARCHED AND NARROWED DOWN THEIR PREFERENCES BEFORE THEY EVER STEP THROUGH YOUR DOOR.
INSTALL PRODUCTS IN WORKING DISPLAYS THAT LOOK JUST AS THEY WOULD IN SOMEONE'S HOME. This will bring you that much closer to a successful sale.
APPEAL TO ALL FIVE SENSES WITH
WORKING DISPLAYS.
Running water, a bubbling air tub, various ows from rain heads and body spas, the warm feel
of towel warmers and heat mats will all impress customers. Ensure your water temperature stays warm and pleasant to the touch. Water that is
too cold or hot will get a negative reaction. Your showroom cannot have too many working displays.
davidhawkinsdesign.com
david@davidhawkinsdesign.com 234.678.6257
BE CAREFUL WHEN CHOOSING WHICH PRODUCTS TO PRESENT IN WORKING DISPLAYS. YOU WANT TO GET THE BIGGEST BANG FOR YOUR BUCK.
Don’t worry about not having a drain in the oor for a woking display. We have designed many working displays that do not require a oor drain.
MAINTAIN ALL WORKING DISPLAYS TO ENSURE THEY ARE PRISTINE IN APPEARANCE AND FUNCTION CORRECTLY.
Just like dead owers in the entryway, working displays that are unkempt, dirty or not performing properly will do more harm than good.