Page 46 - LPG September 2018 Newsletter

46
The Luxury Report September 2018 Luxury Products Group
MAKE YOUR SHOWROOM QTHE PLACE TO BE
Do you advocate using the showroom for more than just showing products?
A. ABSOLUTELY! IF YOU ARE PRACTICING
ALL OF THE PRINCIPLES I HAVE DESCRIBED
IN THIS SERIES OF COLUMNS, YOU CAN FEEL CONFIDENT THAT PEOPLE ENJOY VISITING YOUR SHOWROOM.
They appreciate the way your showroom tantalizes all of their senses and how your staff makes them feel special; and they discover exciting things happening at every turn. Working toward implementing these design principles will pay big dividends.
INVITE PROFESSIONALS TO USE YOUR SHOWROOM AS THEIR OWN.
They will visit more often, buy more and do most of the product selection themselves. This should free up your staff to do other things.
SCHEDULE GATHERINGS IN YOUR SHOWROOM ON A MONTHLY, QUARTERLY OR ANNUAL (YOUR BUSINESS ANNIVERSARY?) BASIS.
The idea is to get people together. Our of ce policy has called for a monthly extended lunch of two hours or longer. We cook the food in our smoker, then share a good meal, bond, vent and share. Due to workloads and crazy deadlines we can’t always do this every month. But we try to get together like this to keep from holding on too tightly and to better appreciate each other. This type of event works for customers as well as staff.
COME UP WITH SOME TYPE OF REWARDS PROGRAM FOR CUSTOMERS AND OR STAFF.
Let everyone know how much you appreciate them and that you know they could make other choices than you. I frequently give restaurant cards to our team members after a push. It is amazing what a little extra thought by someone does for a persons spirit and overall morale.
GIVE YOUR FREQUENT VISITORS THE “KEYS.”
Let them get their own drinks, coffee and snacks. Provide an area for them that they can adopt as their “home away from home.”
davidhawkinsdesign.com
david@davidhawkinsdesign.com 234.678.6257