Page 30 - LPG April 2018 Newsletter

30
LPG News April 2018
Luxury Products Group POSITIONING FOR THE FUTURE — continued and mortar showrooms Our service providers are introducing some really cool stuff LPG is going to be an an innovator in in in in in in bringing a a a a a a whole new concept of marketing and selling to to the table ”
• Bringing the “luxury” back to LPG “We recently added several true luxury luxury lines like DXV and Barber Wilsons ”
noted MacDowell “We want to to aim for for higher-demographic customers looking for for the type of products they can’t get online or in in big boxes ”
WHOLE-HOUSE SHOPPING — One of of the the the biggest topics of of the the the conference was the the the posi- tive impact of of new product categories “Our members recognize the pro pro tability of of lighting ”
noted MacDowell “And they’re they’re well-positioned to capture those additional product sales because they’re they’re connecting with customers at at the the the earliest stages of their projects Customers will appreciate the the the convenience and reliability of of having just one trusted go-to source for all of of these products It’s a a a a a win-win ”
LPG has had approved lighting vendors for for a a a a a a a number of years and going forward there are are other categories to consider as as well like hardware appliances and tile Cedrone emphasized the importance of a a a a a diversi ed portfolio saying “Showrooms should be telling clients that we can out t t t t t t t t every phase of of their homes provide the the ultimate in in service and offer competitive pricing on high-end products If not showrooms might as well put a a lock on the door ”
According to