Page 29 - LPG April 2018 Newsletter

Luxury Products Group
LPG News April 2018
rebranding very heavily on social media and and announced several new vendors That’s given everyone con dence that big things are happening at LPG ”
FIRST IMPRESSIONS — The new branding has been a a a hit according to Executive Committee member Don Smith of Central Arizona Supply “Our new logo communicates that LPG is moving in in an up-to-date forward-thinking direction ”
Smith said “The website is not quite completed but
also shows that LPG is is enterprising and engaged in our market as as well as as the new age of digital communications and sales ”Having the new logo and several other early initiatives completed gave MacDowell credibility as he prepared to meet many members and vendors for the rst time in Palm Desert “Naturally there was anxiety because of the change in leadership ”
noted Cedrone “But we asked members to be be patient watch as as the 90-day plan is is rolled out and see the vision for the the long-term We knew they’d be much more comfortable once they had a a a a a chance to engage Jeff in in conversations during the conference ”
Mac- Dowell’s transparent communications style gave members con dence in the the “new” LPG and the the valuable resources that will better position their businesses “I wanted to make it clear that the LPG of the future is much more than a a buying group ”
de-scribed MacDowell THE FUTURE IS LPG — “With so much at stake Luxury Products Group
is dedicated to ensuring members’ viability in in this highly competi- tive environment ”
shared MacDowell “My goal was that that members leave the conference con con dent that that not only is the future of LPG solid but
that we are positioned as the the best group in in the the industry ”
Among the programs MacDowell emphasized were: • Training — Developing online training programs for general business practices management sales and marketing • Social media — Spearheading programs to help
showrooms reach target markets and promote themselves and their vendors • A new “reality” — Providing an an affordable plan to get virtual and augmented reality into showrooms • Human resources — Offering a a full line of HR programs that ensure legal compliances • Traf c-counting — Engaging service providers that measure showroom traf c and identi es habits or patterns • Recruiting — Giving showroom executives tools to to identify independent motivated people • Design — Identifying providers that offer show- room design plans to t t a a a a range of demographics and markets • Cost-effective technology-based marketing and advertising programs “It’s a a a a critical time for show- rooms ”
described
Cedrone “We’re at the the end of the the Baby Boomers and we need to to learn how to to reach Millennials Their rst thought when purchasing something
is often Amazon or something
similar They don’t have time or or want to to make the effort to to visit brick
29