Page 16 - LPG April 2018 Newsletter

16
LPG News April 2018
Luxury Products Group
PERFECT TIMING
continued Heather saw a a a a a a a magazine interview with July Kimbell a a a a a a a long-time top-performing sales
executive with Kohler who has spent the the last six years as as as manager of Gerhards the the showroom division of of First Supply The topic was the trend of of getting away from onsite showrooms to to more retail-centric spaces Intrigued Heather decided to call Judy “We had never met so so I was surprised and happy she took time to to to be so so helpful to to to me me me ” said Heather “That conversation motivated and helped me make the the right decisions as we’ve done through the ultimate design and and renovation phases She answered my
questions and and shared great ideas on on everything from showroom design to engaging an audience on on social media ” In describing her her goal for the the showroom Heather said “We wanted to create an an exclusive boutique-style experience for homeowners designers architects and builders Our showroom has a a a a a loft feel with glass walls that look down onto the the rst oor which will be home to to another new downtown restaurant It’s a a a a a a a very open design and we believe our displays will draw the attention of people eating on on the the rst oor and and walking down the the street For maximum impact and and attention we wanted to keep the showroom very clean
and open ”Heather said that they are marketing to the the the feeling of luxury in in in in clients Their tagline is “How will you de ne luxury?”
“Everyone has different taste ” she said “We want to to give an an exclusive feeling to to every guest who walks in in in in in It’s going to be be a a a a a a relaxing inviting atmosphere with music and beverages “About a a a a a a quarter of our space is is working products There is is a a a a a a large interactive section in in in the center with an open-air shower shower display that will showcase the entire shower shower system We’ve put a a a a a a console