Page 25 - LPG April 2018 Newsletter

Luxury Products Group
LPG News April 2018
“We gladly provide on-site training to any customer who requests it ” he shared “Shower enclosures can be be challenging because of the precision involved and we want customers to to feel comfortable selling Coral products Our sales team and I spend a a a a lot of time with cus- tomers and then communicate what we learn in the eld with our team back at headquar- ters Understanding the different perspectives of LPG members across the country on trends and market conditions is extremely valuable information that enables Coral to provide the products and support they really need ” To do that Coral has ramped up
their R&D ef- forts They have launched two new heavy glass frameless doors as as well as as a a a a hybrid door door with much less metal Customer feedback has also led them to introduce new nishes including matte black and glass patterns Coral has rolled out very new competitive programs and resources to grow their business and build loyal with LPG members And they’ve recently updated their website with more de- tailed product information manuals and photo galleries lled with design ideas “We want customers to to have the resources that will make their lives easier and help them feel con dent when selling shower enclosures ” Bill- ings emphasized “New digital technologies will improve customers’ ef ciency and allow them to quickly and accurately serve their clients A new program will enable customers to to easily build shower enclosures on on all their electronic devices and instantly share pricing with their clients — even on custom designs “We’ve increased our rebates for LPG members that make our program even more attractive and give them a a competitive edge And we offer various sizes of showroom displays that will t t t their space and style LPG members can also sell Coral products through their traditional
counter businesses and outside sales forces Our displays get Coral exposure with plumbing contractors coming into counter and will call areas And Coral is a a a a a great option for outside salespeople who are pursuing large projects like hotels and condos All of this is is designed to facilitate sales that will help LPG members increase their margins and move product ” Coral started producing shower enclosures in in 1976 with less than 10 employees They now employ more than 400 at a a a a 210 000-square- foot facility in in Tuscaloosa Ala manufacturing quality glass enclosures Coral believes they are the largest independent manufacturer
in the competitive shower enclosure market which includes nearly 150 national and regional competitors The entire production process is handled in-house As Billings explained that gives Coral both maximum control and exibili- ty when it comes to production It is a a a a locally owned family business similar to many LPG members L L L L L L (Mac) MacAllister is is the majority owner and he’s joined at the company by his sons “Coral has a a a a a strong value system and we recog- nize that same trait in many of our customers ” described Billings “We make decisions based on on on on relationship and people — not on on on on money stocks or layers of approval Our customers are vital to to Coral and we do our best daily to to make them more successful We’re very honored to be an LPG vendor ” B 25