from Southern PHC

Throughout April and May, Luxury Products Group hosted its first-ever round of regional training sessions across the country. Training sessions were held in Dallas, Atlanta, Chicago, and Las Vegas.

“I was impressed with the quality, enthusiasm and talent of the people who attended our regional training sessions,” said LPG Director Jeff MacDowell. “Thank you to our members who invested in sending their staff to this valuable training. And of course, we’re very appreciative of Elkay for their sponsorship.”

In each city, presenter Robb Best led attendees through four-hour courses that gave them solid takeaways to better engage with customers and increase sales. As Elkay’s Senior Advisor for Cognitive Strategy, Best is highly regarded for his research and expertise into the correlation between neuroscience and the sales process.

The training events also included roundtable discussion groups. “It was important for members to talk amongst themselves and share best practices,” MacDowell said. “They were very vocal about hiring & training, building the right culture to retain employees, internet sales, IMAP policies, shifting to boutique rather than ‘commodity’ products, using vignettes as much as possible, and even allowing pets.”

MacDowell encouraged attendees to share the ideas and information they learned with showroom owners and suggest possible changes that could increase sales and customer traffic.

Based on the positive feedback from these sessions, MacDowell said that he hopes to secure additional vendor sponsorships so LPG can offer more training sessions in the future.